Advertising / Brand / Collateral / Website Content and Design
In 2013, North Star Marketing began working with the more than 130-year-old local manufacturer, Hope Global. The Hope Global management team presented us with a challenge—to help them refine their messaging and brand approach to reach their target audience.
We began with brand consulting, in which we surveyed over a dozen key Hope Global employees on areas like market opportunity, brand differentiation, vision, key messages and target audience.