Today’s marketing allows you to build your pipeline in ways we never could have five years ago. There have been people over the years who have promoted a singular tactic to drive sales but where we are settling in is exactly where we should be – looking at integrated tactics that marketing and sales can tackle together. It is called Account Based Marketing [ABM] and, if done right, it is a game-changer for companies. It…
From the very beginning of my days at North Star Marketing, one thing that made me successful then and still today is my respect and love for sales people. As a marketer, that is unfortunately unique. It is with that spirit that we have developed marketing with an eye towards today’s marketing and sales landscape. Today’s marketing and sales landscape Sales people struggle with the limited amount of hours in a day and all they…
Revenue generation. Predictable growth. Profitability. These are the words that CEOs care deeply about but they’re not words that come to mind for most when they think about marketing. But times are changing, and today many CEOs are starting to look to marketing to gain competitive advantage and drive business success. What happened to cause this shift? The combination of technology and data has dramatically changed how businesses engage, build trust, close deals and retain customers. And this…
One of the things marketing and sales can agree on, is the need to differentiate themselves in an ever crowded marketplace. What they may be less likely to agree on, is just how to do that. I believe you have to go back to the beginning and the beginning of differentiation, has to be your brand. Many sales folks don’t have a clear understanding of how important their company’s brand is to their success- and…
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