A laser-focused Account Based Marketing approach to reach your top prospects.

SalesXsell was developed to help sales reps sell more, quickly. This 5-step process sends high-impact direct mail right to the desks of your most desirable leads, sparks their interest and creates a launching pad for our inside sales team to follow up and accelerate the conversation on behalf of your individual sales reps. It generates, on average, a 65% response rate. That’s a far cry from the 2-5% response rate businesses have been trained to accept as a good response.


Our 5-step process to reach your top prospects.

Together with our clients and their sales teams, we identify top prospects that fit their ideal customer profile.
We write the attention-grabbing and relatable messaging and select a gift with the goal to get your company noticed, speak directly to your targets’ pain point and start the conversation to move them through the sales pipeline
We have exclusive relationships with custom box designers and printers, so our clients can get a high-quality, cost-effective box that cuts through the clutter and delivers the creative campaign message in one-of-a-kind fashion
Our team takes care of all the fulfillment, packaging, tracking and mailing so our clients can sit back and prepare for the appointments.
After confirmed delivery, our inside sales team connects with the prospects through cycles of personalized emails, calls and voicemails to assess their level of interest and schedule next steps on behalf of each of the sales reps.

Ready to drive appointments for your sales team?

The beauty of the SalesXsell process is that we get up and running fast — a full campaign can be ready to launch in 60 days — helping you accelerate your sales pipeline and have more conversations with your top prospects. We also frequently use SalesXsell as a ramp-up campaign for our SalesAmp process.


Helping Sales
Sell More.


“This process was extraordinarily effective in cutting through the clutter and delivering the right message to the right person. The program radically changes the odds of meeting C-Level decision makers. The integration with marketing and sales is the power of the process.”

Jim O'Donnell, President
Equity National


"I finally scored a meeting with a prospect I’d been trying to get in front of for over a year!"

Mark Centracchio
Cox Business Sales Representative


"To date, North Star’s process has enabled SoundBite to open doors at 30 of our top target accounts. The North Star team worked closely with our marketing and sales team throughout the process and their exceptional attention to detail combined with expert recommendations and flawless execution has made their innovative approach to demand generation valuable to our company. North Star promised a 30% response rate and delivered!"

Mark Friedman, CMO


IT Solutions for Business

Equity National marketing campaign portfolio

Title and Settlement

DS Graphics marketing campaign portfolio

Print Optimization and Promotion

Cox Business marketing agency portfolio

B2B Telecommunications