Direct Marketing / Demand Generation
DS Graphics is a privately-held print optimization firm and promotional company established in 1974 in Lowell, MA. A few years back, they smartly recognized that printing companies needed to find new ways to do business or they risked going out of business. Their reaction to this harsh reality was a commitment to using current technology to help streamline the print supply chain, thus creating efficiencies, cost savings and value-added services. Today’s technology allows them to help companies communicate effectively with their business partners and resellers world-wide while shrinking costs. Unfortunately, DS Graphics had been seen as “just a printer” in the marketplace. They approached North Star to come up with a way to introduce their print optimization capabilities to prospects and convey that this could save them hundreds of thousands of dollars.