Atrion Networking (which has since been acquired by Carousel Industries) is an IT services firm helping technology and business leaders bring more confidence and clarity to their IT infrastructure through integrated solutions. In 2016, the VP of Sales came to North Star looking for a way to sell wider and deeper into existing accounts.
The target audience included IT leaders; C-suite technology folks responsible for sourcing the smartest technology solutions. The challenge with this group is that they are constantly bombarded with IT companies claiming to have the best solutions for them. We needed a way to cut through the clutter and deliver the message that Atrion was already a trusted partner for these targeted companies, and that they could provide the same success with this new division, within their clients’ business.