One of the things marketing and sales can agree on, is the need to differentiate themselves in an ever crowded marketplace. What they may be less likely to agree on, is just how to do that. I believe you have to go back to the beginning and the beginning of differentiation, has to be your brand. Many sales folks don’t have a clear understanding of how important their company’s brand is to their success- and…
While many factors can lead to sluggish sales, probably the most critical mistake we see is that a lot of marketers lose sight of who their customers are. We recently worked with a client to help them understand why sales were stagnant. They were doing the same things they always did and what they were doing stopped working. We did some digging and found some issues that created the problem: Sales weren’t using the support…
That’s right, I said amazing. But not everyone would agree with me. In fact, there are several schools of thought out there that think direct mail is dead, old fashioned or that they’ve been there, done that—with little success. We proudly [and quite defiantly] don’t attend or subscribe to any of those schools and instead would like to tell you that it isn’t dead. In fact, when you combine a targeted, direct mail outbound strategy…
Outbound marketing is constantly evolving. But regardless of the ever-changing times, there is one secret ingredient critical to the success of outbound marketing that has stayed the same: CREATIVITY. Successful outbound marketing used creative thinking to overcome every hurdle it faces – we’ve seen it time and time again. Of course, creativity is easier said, than done. Deliver Magazine recently showcased several great examples of outbound marketing that utilized a wide variety of creative solutions…
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