You hire great sales people and before you know it, they’re getting bogged down by internal meetings, conference calls, training, reporting and minutia. They’re stretched so thin that they don’t have time to focus on maintaining and nurturing their leads through the sales pipeline.
Here’s the hard reality.
We can solve this problem for your sales team.
of sales rep's time is spent on revenue generating activities.*
Who owns the gap between marketing and sales?
- Marketing clearly owns top of funnel
- Sales clearly owns closing
- No one is charged with running the middle of the funnel
SalesAmp combines digital marketing tactics with inside sales to close the gap.
Our 7-step solution for marketing and sales to generate more leads.
Successful lead generation campaigns start with good data. We clean and scrub your reps’ existing lead lists, or help you build new ones based on your criteria. We maintain, update and develop your lists to ensure the most accurate data is leveraged in each rep’s campaign.
We work closely with your sales team to identify their prospect’s pain points, and then create thought leadership content tailored to them. This includes blogs, article commentaries, infographics, instructional video, brochures, and other sales collateral… you name it, we’ve made it.
Whether it’s landing pages, emails, social posts, high-impact direct mail, or our World’s Smallest Newsletter, the right mix of digital marketing tactics can make all the difference in peeking the interest of your leads. We work with you to determine which marketing tactics will be most effective to distribute thought leadership and nurture each reps’ leads through the sales pipeline, starting at the top of the funnel.
We are constantly watching which leads are engaging, and with what content, giving the North Star inside sales team—positioned as educational ambassadors—the insight they need to make meaningful connections with your sales reps’ leads.
Armed with engagement insights from the marketing tactics, our inside sales team connects with your leads through cycles of personalized emails, calls and voicemails to assess their level of interest, share additional content and collateral if necessary, and determine when they are qualified to hand off to the sales rep.
When a lead is deemed qualified (requests a meeting, is engaging with lots of content, or multiple employees at one company show interest), the hand off to sales is initiated. Our lead nurturing and appointment-setting allows your reps to stay focused on closing deals, while we handle moving leads through the sales pipeline.
Finally, your sales reps report back as to how the leads we handed off are progressing, allowing us to update the sales pipeline and add stalled leads back into the nurture campaign.
With North Star filling the sales pipeline, your reps can finally focus on what they do best – closing more deals.
The 7 steps of the SalesAmp wheel work together to fill each sales rep’s pipeline, nurture their leads and drive appointments. We call it “always on” prospecting. Whether you’re struggling with list development, content creation, digital marketing tactics or everything in between, SalesAmp can be customized to fit the needs of your team.
*2017 Time Management for Sales Study by Insidesales.com
