Because these IT leaders were inundated by solicitations, we needed a way to get through the noise and get the Atrion team an appointment with these very busy decision makers. We worked with Atrion’s VP of Sales to uncover the key pain point of this target audience and develop a high-impact mailer with messaging designed to capture their attention. The gift and messaging we developed directly addressed the frustrations that the target was experiencing—constant solicitation by one-size-fits all offers from IT companies that did not bother to listen to the challenges they were facing inside their company.

Atrion’s way of working with their clients was contrary to the cookie cutter approach and that’s what we focused on conveying. Atrion approaches all their client relationships by first seeking to listen and understand their needs. They see themselves as a partner, not a vendor.

We developed a custom high-impact mailer that positioned Atrion as the partner that took the time to listen. The outside headline read, “We don’t want to talk,” with the inside payoff stating, “We’d rather listen,” accompanied by a high-end Bose speaker system.