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Dean Clarke

What sales wished marketing knew

What Sales Wished Marketing Knew

By | Marketing & Sales Alignment | One Comment

They say that sales is a sprint and marketing is a marathon. Great analogy. Sales is focused on short-term results. Marketing is focused on long-term value. Granted, we run different races. But we’re both specialties in the same sport. So why doesn’t it feel like we’re on the same team? I want marketing to know that we wear the same shoes. I work with the sales departments of many large organizations, so I see firsthand…

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