BRAND STRATEGY Great brand strategy revolves around clearly articulating your differentiation against competitors. You must continually push these differentiators to customers. One of the best ways to achieve this is by aligning your branding with your unique value propositions. CREATE A NEW VALUE CURVE The Blue Ocean Strategy Canvas advises that you compete on attributes that your competitors have failed to serve. For years high growth companies have entered markets by first catering to an underserved niche market. Netflix started…
