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Timmy Sclafani

customer retention

How to Retain Your Current Customers

By | Marketing Tips, Marketing & Sales Alignment | No Comments

I recently read an article, “The B2B Elements of Value,” from Harvard Business Review that describes different values you can appeal to in order to acquire new customers—but I think it also speaks volumes about customer retention. This is especially important because acquiring a new customer is five times as expensive as retaining an existing one.1 It all comes down to whether we are providing value to our customers in endways that matter to them….

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