Digital Marketing / Direct Marketing / Strategy
Genesys, a leading global multi-channel customer experience and contact center solutions provider was holding its first-ever Retail Summit. The goal was to bring together industry thought leaders and customer experience (CX) decision makers for a day of breakout sessions, networking and deal-making in an informal setting. With a tight timeline to get the word out, Genesys was looking for a targeted integrated campaign to build awareness and drive attendance to the Retail Summit. Genesys turned to North Star to develop tactics to get people to register for the Summit, engage attendees during the event, and pave the way for sales to continue the conversation after the event.